Aside from video commercials, most other advertising strategies are limited to written words, whether it’s emails, flyers, or posters. The written word is powerful, but it is harder to convey a tone of voice, enthusiasm, passion, and personality. When you use video commercials as your medium of communication, you can speak directly to your audience, show them that you care, and convey your tone of honesty and integrity to give more legitimacy to your brand messaging.