Top 5 reasons why your business needs to have a commercial or video

Nearly 20% of new businesses fail within the first year, and if you are wondering how to ensure you don’t join that statistic, you have come to the right place. Think about the brands and companies you are most loyal to. Do you know who the founder is? Have you seen more information and imagery about their process, people, and involvement? One of the factors associated with brands and businesses that succeed is they have commercials and videos as part of their advertising strategy. Typical outreach tools like email marketing, website content, flyers, and more are great ways to get in touch and notify your customer base of a special sale or new product launch. Still, nothing is as effective as videos and commercials regarding growing your brand influence and bringing in sales.

In this article, we will outline the top 5 reasons why your business needs a commercial

Improves credibility

Customers are more likely to stick with brands and companies they trust, and it is easier to gain trust when you show a face behind the name so people can be sure they are not being tricked, scammed, or taken advantage of as customers. Video commercials are an excellent opportunity to show your face, get the voice of your company leadership out into the world, and connect with customers directly so they can start trusting you and your business’ mission.

Branding and messaging

Aside from video commercials, most other advertising strategies are limited to written words, whether it’s emails, flyers, or posters. The written word is powerful, but it is harder to convey a tone of voice, enthusiasm, passion, and personality. When you use video commercials as your medium of communication, you can speak directly to your audience, show them that you care, and convey your tone of honesty and integrity to give more legitimacy to your brand messaging.

Generates exposure

By using video commercials, you maximize your business’ visibility across platforms. With apps like TikTok and YouTube ranking among the most popular social media platforms today, it is clear that videos are among the most important types of content for businesses to pursue. They have the opportunity to go viral across social media platforms and access a broad audience.

Grows reach

Video commercials can expand your business’ reach. Mail advertising and email marketing are solid strategies, but they limit your business to customers you already know or for whom you have contact information. With videos, they can be shared and disseminated across platforms to generate organic reach for your brand and expand your business’ footprint further than you could ever achieve manually.

Monetization opportunities

Video ads bring significant opportunities for monetization and drive revenue for any business. Video commercials have the potential to reach every device, from computers to TVs, mobile devices, and tablets. Plus, you can expand your audience and pair up with brands and platforms that represent a similar mission to ensure you are targeting the best potential viewers.